“Saul Bass. Before I ever met him, before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era. In essence, they found and distilled the poetry of the modern, industrialized world. They gave us a series of crystallized images, expressions of who and where we were and of the future ahead of us. They were images you could dream on. They still are.”
Rediscovering the lost craft of hand lettering a sign. My grandpa made his living this way back before the world of computers. Dan Madsen teamed up with filmmaker Hunter Johnson to create this video. via ellieyou
Oh man, look at this hand lettering hotness. I could watch this all day.